Resources Library by ANA

Turbo Takeaways

Supercharger DAY 3 Turbocharged Takeaways 2

Catalogue: Congress 2023

Author: Lyndall Spooner

Company: Fifth Dimension Research and Consulting

October 5, 2023

Unspoken Answers and the Power of Implied Meaning

Insight and marketing professionals are constantly asked to anticipate how changes in culture will impacttheir business. Despite billions of data-points being analysed across thousands of tools, we remainoverwhelmed with information and underwhelmed...

Catalogue: Congress 2022: 75th Anniversary

Authors: Michelle Gansle, Ujwal Arkalgud

Companies: McDonald's Corporation, Lux Research Inc.

September 26, 2022

The pollsters' survival kit in the world of Trump

We are now less than 100 days before U.S. voters go to the polls to decide whether to stick with Donald Trump for four more years or make a change and elect Joe Biden. In this webinar, five North American pollsters will share their views on where the...

Catalogue: Webinars 2020

Authors: Kathy Frankovic, Jean-Marc Leger, Clifford Alexander Young, Melissa Hermann, Chintan Turakhia, Jennifer Agiesta, Frank Graves

August 20, 2020

From glass half full to glass overflowing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Robert Graves, Bernard Brenner, Akaash Nanda

Company: Microsoft

September 8, 2019

From glass half full to glass overflowing

Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Bernard Brenner, Robert Graves

Company: Microsoft

September 8, 2019

Research World (September 2006)

Projections about future developments, delivering expectations, indicating trends and making predictions, are activities that do attract attention. And of course, carefully formed opinions about what will happen in the future are indispensable to the...

Catalogue: Research World 2006

Author: ESOMAR B.V.

September 1, 2006

Predicting sales

The paper discusses the application of sales prediction techniques to new product development in Latin America. It shows that in packaged goods product fields, both of the two mainstream methodologies, the Laboratory Test Market exemplified by...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Jon Wilkinson

May 5, 1991

Simulated test markets

This paper starts from the premise that the Simulated Test Markets (STMs) now being used in Europe have an impressive track record in terms of the validity of the predictions they make regarding the future success of new products. The techniques that...

Catalogue: Seminar 1983: New Product Development

Authors: Stafford Crossman, Peter J. Hayes

November 2, 1983

Forecasting indexes

In 1970, we, at IFOP/ETMAR, worked on perfecting the computation of indexes from opinion surveys. By experience, we knew how important psychological phenomena reveal to explain the evolution of economic realities such as the successful launching of a...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: B. Roche

Company: IFOP

August 1, 1971